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So what’s his secret? He modestly admits “Anybody can take
your money and write a policy, but almost nobody sells it right.
Everyone has to have insurance, but there are a lot of different
policies out there, and the cheapest is not always the best. Too
many insurance people assume everyone wants price, and miss the
big picture of providing the right policy for the customer's
best interest.”
“We listen and advise, and
sometimes, although we could sell a policy that’s not right for the
customer, we don’t. If they’re going to have trouble, let them have
it with somebody else.”
Rich, who is not married but would like to be,
never quite sits still. He loves to golf, play tennis, jet ski, and
practices Karate –all active sports. That he is a gourmet chef and
vegetable gardener comes as a surprise. "I cook gourmet for one
every night. Tonight’s menu: scampi with garden-fresh veggies."
So what impression does he want to leave? That they
are pleasant, responsive, and helpful.
That they have a good attitude and have taken the time to solve
their problems. “I return every call every day before I leave.
You build an agency on service and service generates referrals,
but a lot of agents just tick people off.” Not a problem with Rich
Karger. His agency is already among the top 20% in the
nation.
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